Research techniques are carefully chosen for each client and project in order to preserve the quality of the study.
We offer our customers the most appropriate methodology to achieve its goal.
Quantitative and/or Qualitative Research
Quantitative Research involves numerical data which provides precise measurement and analysis of target concepts, such as surveys or questionnaires.
Qualitative Research wants to understand what people are thinking about a product, a service, a concept etc...These opinions will represent all the group or target that we are studying. Qualitative Research, normally we have less people than quantitative research, so we can explore the answers and get more results.
Quantitative and Qualitative Research could be used alone or as a complement to one another.
Deffinity's Researchers have strong research and backgrounds and years of experience in using both methods to meet client's needs.
Deffinity offers a full range of Marketing Research Services in wide variety of categories and industries.
Our core competencies are the follwing:
- Household Interviews (Door-to-door)
- Telephone Interview - CATI (Computer Assisted Telephone Interviewing Software)
- In-depth Interview
- Intercept Surveys
- Point of Sale
- Central Location
- Opinion Poll
- Customer Satisfaction Survey
- Social Survey
- Focus Group
- Open-ended question codification
- Recruiting
- Group Moderation
- Pre-testing of Concepts and Products
- Mystery Shopping
Methodology
